Are Promotional Products Right For You?
This week and over the next few weeks, I plan to provide some guidance on whether a promotional product is a good choice for your business. Ah, you say, this is a trick. Of course, David will say I need a promotional product.
Not so fast. Almost 25% of the time, I steer clients away from a particular item or a promo product in general.
Not every business needs promotional products, but there are serious advantages to using the correct item. Promotional products can be used to drive consumers to your business in a cost-effective way. These advertising premium’s bring brand recognition. Item exposure expands the reach of your products or services to a larger audience. Finally, promotional products also help build a solid customer base and drive customer loyalty.
So, let’s start at the very beginning and see what is selling in 2021.
But first, a quick review on the power of promotional product to influence. Check out this slide.
85% of people remember the advertiser and the product they received. Putting your logo on an apparel item is sure to make a big impression. People love their stuff and 40% of consumers hold onto promo items for years and years. Oh, and each time they wear your logo, impressions go up and up. Just look at all the branded items for Nike, Under Armor, and others that people buy. 23% of people actually paid for the privilege of advertising a brand.
It should come as no surprise that logo masks are the #1 selling item. Everyone wants one and for good reason. Let’s explore why masks are such a popular item.
First, 80% of people wear masks in public. This dropped off a bit in the spring, but as the science evolves, more and more people are wearing them again. This creates a big impression opportunity with over 4000 brand impressions over the lifetime of the mask. And consumers appreciate the advertiser that provided the mask. 57% of consumers said they would be more likely to businesses with advertisers that provided a promo mask.
Is a mask right for your business? Some questions to ask yourself:
- Is your business a high traffic retail establishment?
- Are staff and customers in close proximately?
- Are children not eligible for vaccination on the premises.
Mask with logo pricing has gone way down and presents a unique branding opportunity. Need more information? Reach out, I can help.